Logo design and process for Tangled Stems est. in 2020

A talented pair in Chicago deeply devoted to flowers approached me for a logo design, focusing on the beauty of dried flowers and the artistic creations stemming from them. Their passion had evolved into a thriving business, yet their visual identity was in need of refinement.

The issue at hand was the absence of a logo to symbolize their company.

To address this, I aimed to craft a word-mark logo accompanied by an icon or symbol that could stand alone and harmonize seamlessly together.

Once the logo mark was finalized, I aimed to introduce an artisanal, organic typeface crafted by hand

Given that Tangled Stems operates primarily on Instagram. I incorporated multiple icons tailored for their Instagram shop.

Examples of logo on instagram, on a package, and on a tote bag for Tangled Stems.